A website's rankings can be improved by implementing best practices for SEO. On-page optimization, keyword optimization, and backlink building are some of the best practices for search engine optimization and SEO content marketing. Getting higher rankings of SERPs (Search Engine Ranking Pages) is essential for your website because only 63% of Google users ever click on a result from the second page. The most efficient way to get better rankings is to follow SEO best practices for content marketing. With that in mind, these are the nine most significant ones you should be aware of.
1. Content Alignment With Search Intent
User intent is the purpose behind search queries. Your content should pass the Google criterion for search intent. You must comprehend search intent and provide content that reflects it if you want to appear on Google's first page of results.
Here are the four most common types of search intent:
- Information: when someone is attempting to learn more about something.
- Navigation: the process of finding a certain website or page.
- Commercial: when a potential customer wants to learn more before buying
- Transaction: when someone intends to carry out an activity or make a transaction
2. Create Catchy Meta Description and Title Tags
The page title and meta description are crucial Meta tags.
Title Tags: In SERPs, title tags are clickable headlines (search engine results pages). They are essential in terms of SEO and search engine marketing as they help Google know about your page. In general, title tags should be between 50 and 60 characters.
In addition, remember the following title tag recommended practices:
- Add your intended keyword
- Matching the search query
- Keeping your title tags unique
- Don't overuse keywords
- Keep it succinct and descriptive
The meta description: A page's content can be summarized using a meta description tag. It frequently appears on the SERP below the page's title and URL. Meta descriptions are often cut off by Google at 155–160 characters. Therefore, be sure that your summary is precise and concise.
Here are some tips for writing effective meta descriptions:
- Make each page's meta description distinct.
- Make your copy more direct
- Add your intended keyword
- Matching the search query
3. Image Optimization
Images are essential for enhancing the user experience for visitors. Images can help your site's overall SEO and increase organic traffic when handled properly. The following four methods can help you optimize your pictures:
- Select the Most Appropriate File Format
- Image Compression
- Provide image alt text
- Lazy load Images
4. Increase Page Loading Time On Your Site
Google views the speed at which a site loads as a key ranking criterion, particularly on a phone. Therefore, we advise that your website load as rapidly as possible. Use Google's PageSpeed Insights tool to measure the current loading speed of your website.
5. Create An Internal Linking Framework
Internal links are crucial because they provide a hierarchy of information on your page and assist Google in comprehending the information on your website. Internal links improve your results when implemented properly.
6. Enhance The User Experience
Google closely monitors how people interact with pages. As a result, user experience (UX) is crucial in boosting search rankings. Page speed is crucial for enhancing the user experience. But it's only the beginning. To make sure users have a positive experience on your site, consider the following additional SEO services:
- Include headings and subheadings
- Create aesthetically attractive content
- Don't use invasive pop-ups
- Utilize blank space
- Adapt your website to mobile devices
7. Create SEO-Friendly URLs
Users and search engines can determine the topic of the destination page by looking at the URL structure. Think about structuring your content such that logical URLs may be created in a way that is most understandable to them. In light of this, here's how you may begin making properly constructed URLs:
- Shorten your URLs
- Add your intended keyword here
- Include subfolders or categories if required
8. Acquire Credible Backlinks
Backlinks are considered "votes of confidence" by Google from other websites to yours. Your web pages are more likely to rank highly in the SERPs if they have a lot of authoritative backlinks. Nevertheless, not every backlink is created equal. While certain backlinks may be deemed "poison," others may massively increase your score for certain search terms. To increase your chances of ranking better for your target keywords, you should concentrate your efforts on creating high-quality backlinks. This can be better accomplished by hiring an SEO agency.
9. Make Quality Content
You can boost your Google ranking by creating and publishing unique, helpful content—not by increasing the length of the material itself. That is unimportant. Instead, make an effort to address complex issues, provide insights from your data, and dispel myths. Finding themes that are popular in your business is a wonderful tactic. Then, provide material with fresh viewpoints, information, and angles.
Keep these points in mind for better results. However, hiring an expert SEO company for local SEO and other content marketing tasks makes the overall process smooth and precise. Contact Site It Now at (312) 442-0352 for ROI-Driven SEO services.
