There’s no question that quality backlinks are important for SEO. But why do professional SEO companies prefer them? The answer is simple: because they produce better results.
"A backlink is a link that points to your site from another website. The more high-quality, relevant sites that link to your site, the higher you’ll rank in Google search results."
In this blog post, we’ll explore why quality backlinks are so important and how professional SEO companies go about building them.
Getting started
Backlinks are one of the most important ranking factors for SEO and Google has been using them for years as a way to measure a site’s relevance, authority, and trustworthiness. They also demonstrate your expertise in your field which can help with acquiring new customers and getting more business referrals.
The reason why a Professional SEO Company prefers quality backlinks is that they are more likely to rank higher in the search engine due to their high quality. Good quality links will be less spammy and have a better chance of improving your website's reputation and brand.
Why Your Business Needs Quality Backlinks Over Quantity of Backlinks
When it comes to backlinks, quality trumps quantity every time. A few high-quality backlinks from trusted, authority websites are worth far more than a large number of low-quality backlinks. Here’s why:
1. Quality Backlinks Improve Your Search Engine Rankings
One of the main reasons to focus on quality over quantity is that it will help improve your search engine rankings. The algorithm that Google uses to rank websites takes into account the number and quality of backlinks pointing to a website. So, if you have a lot of low-quality backlinks, your website might get penalized and may not appear in the search results. On the other hand, a few high-quality backlinks can give your website a boost in the rankings.
2. Quality Backlinks Help You Build Trust and Authority
Another reason to focus on quality over quantity is that it can help you build trust and authority with Google and your audience. When you get links from trusted websites in your industry, it signals to Google that your website is trustworthy and relevant. This can help you earn higher search engine rankings and get more traffic from potential customers who are looking for what you have to offer.
3. Quality Backlinks Drive More Targeted Traffic
In addition to helping improve your search engine rankings, quality backlinks can also drive more targeted traffic to your website.
What are the Top 5 Factors that Determine the Quality in a Backlink?
The quality of a backlink is determined by a number of factors, all of which contribute to its ability to positively impact your website's SEO. Here are the top 5 factors that determine the quality of a backlink:
1. The PageRank of the linking website - A backlink from a website with a high PageRank will be more valuable than one from a website with a lower PageRank.
2. The relevancy of the linking website - A backlink from a relevant website (i.e., one that is in the same niche or similar) will be more valuable than one from an irrelevant website.
3. The authority of the linking website - A backlink from an authoritative website (i.e. one that is well-established and has a lot of links pointing to it) will be more valuable than one from a less authoritative website.
4. The trustworthiness of the linking website - A backlink from a trustworthy website (i.e. one that is not known for spamming or engaging in other black hat SEO tactics) will be more valuable than one from a less trustworthy website.
5. The anchor text used in the link - The anchor text (i.e. the text that is clickable when you hover over a link) can have an impact on both the quality and quantity of traffic that your site receives from that link.
Top Reasons Why Quality Backlinks are Crucial for SEO
Backlinks are vital because they tell Google that your website is authoritative on a given topic and it should rank higher in the SERPs. It is therefore opted by every professional SEO company.
The top reasons why quality backlinks are crucial for SEO are:
Reason 1 - More Targeted Traffic from the Search Engines
The first reason why quality backlinks are crucial for SEO is that they help you get more targeted traffic from search engines. They can send people to your site who are looking for what you offer. So, if you're a business that sells products, you should have links to your products on other sites so that when people search for those products, they'll find your site and buy them.
Reason 2 - Higher Conversion Rates from the Search Engines
Quality backlinks will lead to higher conversion rates from search engines. This is because higher-quality backlinks through Local SEO Services are more likely to be indexed by Google and other search engines, which will result in a higher rank for your site. Higher rankings on SERPs in turn will lead to more traffic and conversions.
Reason 3 - Wider Reach of Quality Backlinks Across Different Channels to Drive Traffic to Your Website
The reach of quality backlinks across different channels is an important factor that influences the ranking of a website on search engine result pages (SERPs). A website with high-quality links from top sites will rank higher than websites with lower-quality links from less popular sites.
There are many channels for backlinks such as guest blogging, content marketing, social media, and more.
Reason 4 - Better All-Around Brand Presence and Reputation through Trust and Credibility Gained from Google's Better Search Results Page Rankings
Google uses the algorithm to rank pages by a different set of factors than traditional search. The idea behind this is that Google will show you the most trustworthy and credible sources on the web.
Google's Better Search Results Page is an algorithm change that has been in effect since 2015. It was designed to give users better search results by reducing the number of low-quality sites on the first page of search results.
The Better Search Results Page has three main components:
- Top Stories
- Featured Snippets
- Related Questions
The goal of a backlink is to increase the domain authority and trustworthiness of a given website. The backlinks, which are created by other websites and publishers, can be either do follow or no follow. Do follow links are more valuable because they tell Google that you trust the site that is linking to you.
Will Your SEO Strategy Fail Without Quality Backlinks?
The importance of backlinks has been recognized since the dawn of the internet. And while it's true that backlinks are still important, the way we acquire them has changed.
In the past, you would have to start by submitting your site to directories and other websites that allow webmasters to submit their sites for free.
Nowadays, there are so many different channels - social media networks, article directories, forums, guest blogging opportunities, and other platforms - where you can get quality backlinks. The time and effort you put into getting quality backlinks will be worth it because it will help people find your website on the internet and drive traffic to your site.
Without quality backlinks created either by you or by your Local SEO Company, you might not be able to reach your target audience and generate traffic on your site.
Looking for professional SEO services? We can help! SITE IT NOW is an award winning and one of the top Chicago SEO Agency that offers affordable and results oriented SEO packages
Give us a call at (312) 442-0352 or shoot us a mail at Contact@siteitnow.com and Our team will reach you in no time.
